Enrico Baraldi is Chaired Professor of Marketing at Uppsala University, Sweden. His research covers industrial marketing, businss networks, product development, innovation management, business strategies, science & technology studies (STS), academic entrepreneurship and industrial and research policy. He is also involved in identifying, developing and promoting solutions to address the challenge of antibiotic resistance. He has been leading the collaboration platform PLATINEA for innovation of existing antibiotics (www.platinea.se), with a focus on antibiotics shortages, and has worked in the DRIVE-AB project about new economic models to stimulate antibiotics R&D. 

Enrico has published his research in various academic journals such as Academy of Management Perspectives, California Management Review, European Management Journal, Technovation, Industrial Marketing Management, Journal of Business Research, Science& Public Policy, Current Opinion in Microbiology, and The Lancet.